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My Creator Journey: From "Beginner" (<1K) to "Growing" (100K+)
Observations and takeaways across the early creator lifecycle
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Matthew Carmona
5

April 2022

Tonal's Bundle Opportunity
With a training trifecta, Tonal can displace brick-and-mortar gyms
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Matthew Carmona

December 2021

Peloton: Time for a Break Up?
A maturing market requires greater strategic focus
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Matthew Carmona

December 2020

Peloton+Precor: A Generational Bet
Precor delivers short-term tactical wins and long-term strategic upside
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Matthew Carmona
Peloton: Next-Gen Social Network
Social enablement will drive the next phase of OEM competition.
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Matthew Carmona

September 2020

Fitness+: Apple Bulks Up
Fitness+ is both a category consolidator and a low-end disruptor
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Matthew Carmona
2
FitPros: Industry Threat or Opportunity?
Fitness has become a talent-driven industry. What are the implications for operators?
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Matthew Carmona

August 2020

Apple & Fitness Subscriptions
Will Apple consolidate a fragmented category?
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Matthew Carmona

June 2020

Connected Fitness: Analog Costs to Digital Dividends?
Favorable cost structures do not always guarantee commercial success
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Matthew Carmona
Peloton: Old Hollywood, New Media
Why Hollywood's "studio system" is the future of digital fitness
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Matthew Carmona

May 2020

SoulCycle: The uphill battle for at-home
In the at-home market, done is better than perfect
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Matthew Carmona
Talent-driven media: risk or opportunity?
On the Barstool Sports blow up
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Matthew Carmona
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